All about Kids Market Targeting.

How We Target The Market (Kids) :

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future.

Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.

Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids. Here are some of the strategies where we need to work on : Pester Power : Today's kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. "Pester power" refers to children's ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be. ("Persistence" and "importance.") This latter method appeals to parents' desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids. Building brand name loyalty: Marketers plant the seeds of brand recognition in very young children, in the hopes that the seeds will grow into lifetime relationships. According to the Center for a New American Dream, babies as young as six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two, and by the time children head off to school most can recognize hundreds of brand logos. The Internet: The Internet is an extremely desirable medium for marketers wanting to target children: Parents generally do not understand the extent to which kids are being marketed to online. Kids are often online alone, without parental supervision. Unlike broadcasting media, which have codes regarding advertising to kids, the Internet is unregulated. By creating engaging, interactive environments based on products and brand names, companies can build brand loyalties from an early age. Privileged Commercialization in education: School used to be a place where children were protected from the advertising and consumer messages that permeated their world—but not anymore. Budget shortfalls are forcing school boards to allow corporation’s access to students in exchange for badly needed cash, computers and educational materials. Marketers are eagerly exploiting this medium in a number of ways, including: Sponsored educational materials Supplying schools with technology in exchange for high company visibility. Exclusive deals /offer their products in a school or district. Advertising posted in classrooms, school buses, on computers, etc. in exchange for funds. Contests and incentive programs: for example, the Pizza Hut reading incentives program in which children receive certificates for free pizza if they achieve a monthly reading goal; or Campbell's Labels for Education project, in which Campbell provides educational resources for schools in exchange for soup labels collected by students. Sponsoring school events: The Canadian Company Showbiz brings moveable video dance parties into schools to showcase various sponsors' products. Buzz or street marketing: The idea is to find the coolest kids in a community and have them use or wear your product in order to create a buzz around it. Buzz, or "street marketing," Buzz marketing is particularly well-suited to the Internet, where young "Net promoters" use newsgroups, chat rooms and blogs to spread the word about music, clothes and other products among unsuspecting users.

If Our Product Range:

Ø Comics

Ø Activity Books

Ø DVDs

Ø Miscellaneous

Ø T-Shirts

· Comic stores (Owned / Franchisee / Dealer ship).

· Throw Traditional supply chain (DSR).

· Venue sales and Canopies

· Modern trade marketing.

· Online (Own site / others –eBay & Amazon…)

· Buzz marketing

· The Internet.

Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The initialism "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.